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SERVICE A
60 MINs
KEYNOTE Speech
A focused keynote talk - highly suitable for 'Lunch and Learn' type internal sessions as well as conference presentations
The keynote aims to breakdown a select industry hot topics or key trend as it covers: the definition and background of the topic, consumer behaviour patterns, industry best practice, challenges and implications for the future.
Example topics include: AI, Digital Fashion/Digital Product Management, AR/XR, Pop Up Retail, Hyper Personalisation, Flagship Store Strategy, Web3, The Evolution of Luxury and many more....
SERVICE B
2-4 HOURS
strategy WORKSHOPS
Delivered as a mixture of keynote and interactive workshop (max group size recommended is 15).
Using a variety of established and emerging frameworks and tools these workshops can be used to either diagnose, ignite or revitalise marketing and innovation approaches.
The purpose of the workshop is to have a collective tangible and actionable output to bring back to the business. Examples include: a time bound Marketing Plan, Brand Audit or Innovation Roadmap.
SERVICE C
by day/project
fractional CMO
Karinna is able to provide high-level brand, marketing, and growth strategy either on a fractional (0.1 or 0.2) or project basis. Her 30 year fashion expertise means she can unlock cultural relevance, develop campaigns. identify areas for transformation, and build go-to-market plans.
Her goal is to drive brand equity, customer engagement and revenue for SME fashion businesses, agencies and Individuals allowing them to save the full-time overhead of a traditional executive hire.